Chicago, IL, March 31, 2026 — The Society of Actuaries (SOA) announced the launch of its brand refresh, marking an important step in the organization’s continued evolution as a global leader in actuarial education, research and professional development.
The brand refresh reflects the organizational and cultural transformation taking place at the SOA. The organization is growing globally, integrating new technologies such as artificial intelligence and enhancing its educational pathways. The SOA is intentionally reshaping the candidate and member experience, and the brand was updated to reflect how the organization aims to support them and the actuarial profession.
“I’ve seen the organization change in meaningful and profound ways over the years,” said Greg Heidrich, SOA CEO. “The way we engage with our candidates and members is different. We listen, we discuss and we adapt. As our organization evolves, our brand needs to evolve too.”
At the heart of the brand refresh is a simple idea: to be a great mentor. Like a great mentor, the SOA believes in the potential of its candidates and members. It aims to guide, support and celebrate the achievements of the actuarial community while helping professionals navigate an increasingly complex world. The mentor mindset is reflected in how we communicate and the brand personality: human, trustworthy, future-focused and committed.
“Our brand is the heart of who we are at the SOA,” said Carla Carry, Managing Director of Marketing and Communications. “This brand refresh isn’t just about the visuals or the logo, it’s much deeper and intentional. It’s about the people we serve and the way we work, while remaining true to our core values.”
The new brand introduces a distinctive visual identity that is unique to the SOA and reflects both the mathematical and human side of actuarial work.
The brand refresh will be introduced in phases across SOA platforms and communications throughout the year. For more information, visit Refreshing Our Brand.
About the Society of Actuaries
With roots dating back to 1889, the Society of Actuaries (SOA) is the world’s largest actuarial professional organization with more than 35,000 actuaries as members in more than 100 countries worldwide. The SOA’s purpose is to empower its members to drive solutions to life’s financial risks. To learn more, visit soa.org.